TikTok (Douyin in China)
ByteDance Getting into Gaming & Education
Michael K. Spencer BlockedUnblockFollowFollowing Mar 28
ByteDance is in a sense the new "Facebook of China". It runs some of the biggest apps in China that have the potential to scale globally such as Douyin --- called TikTok in the west, and Toutiao, the best news aggregation app in the world.
ByteDance在某种意义上是新的"中国Facebook"。它运行着一些在中国具有扩展潜力的中国最大的应用程序，例如西部的Douyin（称为TikTok）和世界上最好的新闻聚合应用程序Toutiao。Even the UFCand NHL sports industries are joining distribution with Toutiao.
ByteDance and Gaming
In a world of Apple Arcade and Google getting more into gaming, so too is ByteDance. Bytedance, let's not forget, is the world's
在Apple Arcade的世界中，Google越来越多地进入游戏市场，ByteDance也是如此。让我们不要忘记，是世界的most valuable startup (more valuable than Uber) and it's the world's leading app creator with a collection of rising new media apps including TikTok and Jinri Toutiao. Now it's solidifying further entrance into video games after it took control of a mobile game developer through a roundabout deal.
Shanghai Mokun has become wholly owned by Beijing Zhaoxi Guangnian, a second-tier subsidiary of Bytedance. Mokun is known for mobile games Flick Up and Fighter of the Destiny.
上海莫昆已成为Bytedance的二级子公司北京朝西光年的全资子公司。 Mokun以手机游戏Flick Up和Fighter of the Destiny而闻名。
Bytedance's foray into mini-games and mini-programs shows China's dominance of integrating features within apps, something relatively limited in the U.S. Asia's "super-app" model provides more sticky customer-centric experiences with greater personalization.
ByteDance and Influencer Marketing
ByteDance is also well entrenched in the future of influencer marketing. Bytedance has made an investment of an undisclosed amount in a
ByteDance在影响者营销的未来也是根深蒂固的。 Bytedance已经对一笔未公开的金额进行了投资celebrity management agency named Mountain Top, according to Chinese business research platform Tianyancha.com.
KOLs standing for key opinion leaders are basically influencers with a scale in China that surpasses how we view micro-influencers in the west, The Beijing-based agency was founded in 2015 and has a roster of movie A-listers including Angelababy and Zhou Dongyu. The firm also manages KOLs such as Papi Jiang who has more than 30 million followers on Bytedance's Douyin (aka TikTok).
It's only a matter of time before ByteDance gets into long form original video content too. According to TechNode, Bytedance, the operator of popular news aggregator Jinri Toutiao and short video app Douyin, has been
ByteDance进入长篇原创视频内容只是时间问题。根据TechNode，流行新闻聚合器Jinri Toutiao和短视频应用程序Douyin的运营商Bytedance已经 plotting its foray into long-form videos like films and television drama segments. If this comes to pass it would be a direct competitor with the likes of Baidu's iQiyi, Tencent Video, and Youku.
Bytedance to launch K-12 online education platform
Bytedance is forming an online education platform for kindergarten, primary, and high school students, first reported by media outlet 36Kr in late March, 2019. ByteDance has been
Bytedance正在为幼儿园，小学和高中学生建立一个在线教育平台，首次由媒体机构36Kr在2019年3月底报道.ByteDance已经very aggressive with the acquisition of data from even its younger users.
The platform launch marks Bytedance's push for a larger share of the online education market. The company's two existing education products --- one-on-one English tutoring platform Gogokid and foreign teacher live-streaming platform aiKID still have a ways to go but it shows just the scale of ByteDance's efforts to get into everything related to its audience.
Is TikTok the Viral Snapchat of China?
ByteDance's most popular app is definately TikTok and recently it acquired or picked up assets rather, from a defunct startup called GeoGif, which developed location-specific, animated stickers and overlays for videos, suggested to users when they capture video or images in specific places. That sounds a lot like Snapchat's domain.
Meanwhile TikTok has amassed over 1 billion downloads, with an increasing reach in South and South-East Asia as well as having a base of teen users in the West. With this app ByteDance has taken micro video and memes to a new level of user creativity and virality. If Instagram stories are more private, TikTok creators are more public and popular among younger age groups with more of an entertainment focus.
The true potential of ByteDance is to one day become more advertising focused, but it needs to keep building its audience and products. ByteDance is also being rumored to launching more products, even such as the
ByteDance的真正潜力有一天会变得更加注重广告，但它需要不断构建其受众和产品。据传，ByteDance还推出了更多产品，甚至包括Slack competitor it is also reportedly building as a counter to not meeting growth targets.
ByteDance is the world's most Innovative Entertainment company
TikTok has around 500 million MAUs, roughly half of Tencent's WeChat. However there's nothing Tencent or Facebook should fear more than ByteDance, a younger ambitious company with room for international growth.
Tencent has been generating the bulk of its income from video games for years and is the world's largest games publisher by revenues, according to market researcher
根据市场研究人员的说法，腾讯多年来一直从视频游戏中获得大部分收入，并且是全球收入最高的游戏发行商。Newzoo. If ByteDance could beat Tencent in app development, advertising and gaming, it could eventually supplant it, even as Tencent pivots more to the Cloud and enterprise solutions.
The 35-year-old founder of
这位35岁的创始人Bytedance Ltd has a net worth about $13 billion, according to the Bloomberg Billionaires Index, making him China's 9th-richest person and one of the fastest in modern times to amass a mega-fortune. Who is he, he's
根据彭博亿万富翁指数（Bloomberg Billionaires Index），他成为中国第9大富豪，也是现代最快的人之一。他是谁，他是谁Zhang Yiming.
Overall, Douyin and TikTok have more than 500 million global active users and ByteDance's ability to innovate, create more apps and a frenzied product timeline means it can only continue to scale upwards. If Facebook can only consolidate into privacy focused Chat and Ads, eventually the likes of Amazon and ByteDance will take advertising marketshare away from it. Apple's privacy centric subscription ecosystem will shun advertising revenues of the micro targeting Google variety.
The World's Most Valuable Unicorn
ByteDance's valuation as of October, 2018 was a valuation of US$76 billion. That's not your typical unicorn, it's one of the key companies in China's future technological dynasty. Now for the controversial part. Huawei is being let into Europe and
截至2018年10月，ByteDance的估值为760亿美元。这不是你典型的独角兽，它是中国未来技术王朝的关键公司之一。现在为有争议的部分。华为正在进入欧洲和Tencent too is basically like an arm of the Chinese Government. Chinese companies must comply with Beijing's rules and access to data --- therefore ByteDance is China's cultural weapon to reach the global consumer. As such, it will find "unlimited" funding opportunities one way or another. Since, like Huawei, it will be a patriotic company for China's future dominance.
就像中国政府的一个部门。中国公司必须遵守北京的规则并获取数据 - 因此，ByteDance是中国接触全球消费者的文化武器。因此，它将以某种方式找到"无限制"的融资机会。因为像华为一样，它将成为中国未来主导地位的爱国公司。
ByteDance getting into gaming, communications-chat, education and original video means it could be a generational company for China not just in social media but entertainment and Gen Z software services.